The Agency of the Future
Task:
Assess the organizational challenges that agencies are currently facing and provide a framework for effective management that offers solutions for these issues. This project explored inefficiencies in project management, remuneration models, scope of work development and human capital.
the human capital issue
30%
is the average annual agency turnover rates which is second only to tourism.
Source: Forbes
22%
of the nearly 560,000 people employed in advertising and related industries, identified as Hispanic/ Latino, Asian or Black/ African American.
Source: 2017 BLS Population Survey
12%
of organizations actually live up to their aspirations to have a truly inclusive culture.
Source: Forbes
stifled creativity
failure to meet client goal
Shift
strategize
33%
Teams with the highest ethnic and cultural diversity are more likely to lead profitability in their industries.
Source: McKinsey & Co.
STRATEGIC DIVERSITY PLAN
honest audit
Research provides an understanding of the state of the organization primarily focused in conversations with employees to uncover the issues that hinder productivity.
honest
accountability
Accountability is key to setting achievable diversity goals. These goals are actionable and aim to address employee concerns while keeping the business case for diversity in mind.
honest action
To be successful, diversity and inclusion has to be a top-to-bottom business strategy which calls for commitment to the findings and solutions from leadership including the CEO, board of directors and executive team.
Diversity Recruitment
​
Diversity recruitment means companies recruit individuals with a collective mixture of differences and similarities that include individual characteristics, values and beliefs, experiences and backgrounds.
sHift
hire
talent
pipeline strategy
STRATEGIC
SOURCING
ON-BOARD
ENGAGEMENT
DEVELOPMENT
PROMOTION
EMPLOYMENT BRANDING CAMPAIGNS
INTERNAL COMMUNICATIONS CAMPAIGNS
COMPETENCIES
Core competencies offer a focused way to shift and reinforce a new organizational culture because they define and direct, in behavioral terms, the values and strengths that every employee must demonstrate.
Demonstrates behaviors that include fairness, respect, inclusiveness, empathy, integrity, and ethical conduct.
Fosters and supports a climate and culture in which each person is accepted and has the opportunity to grow and develop
Encourages, recognizes and incorporates diverse points of view and actively creates an inclusive and welcoming environment for diverse individuals/groups across the organization
Showcases strategic thinking by analyzing the organization’s competitive position; considering the market and industry trends, existing and potential customers and strengths and weaknesses as compared to competitors.
OUR CULTURE REFLECTS OUR WORLD.