CHIPOTLE FOR REAL
Task:
Develop an internal communications campaign that aims to produce employee advocates and communicate corporate values.
shIft
Inspire Engagement
87%
less likely for highly engaged employees to leave the organization.
Source: Decision-wise
bringing an external
campaign internal
Chipotle "For Real"
EXTERNAL MESSAGE
Chipotle's food is prepared fresh daily with all natural ingredients
INTERNAL MESSAGE
Chipotle stands for real change and uplifting their real employees.
"For Real" growth
A campaign to embrace and celebrate Chipotle's diverse network of employees.
educate
Communicating the value of employees and their diverse backgrounds through internal systems.
engage
Allowing employees to connect through events developed by Employee Resource Groups about what makes them "For Real."
empower
Showcasing the employees who have grown as Chipotle invested in their goals.
OUR MOST VALUABLE
INGREDIENTS ARE OUR EMPLOYEES.